Design, Color, and More: A Sign Blog

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Design, Color, and More: A Sign Blog

Businesses need signs from before they open until the day they close. At the beginning, you may need signs that advertise your business location such as arrows or lit up signs with your logo and store name. While owning your store, you may want signs that tell customers how to behave such as "don't bring ice cream into the shop" or "no shirt, no shoes, no service". You may want signs for special sales or for unique products, and you may even need signs for off-site marketing events such as trade shows. Then, at the end, you may need a sign that says "going out of business". Regardless of where you are in your business journey, this blog is designed to help you choose the best signs for your business.


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Top 4 Traits of Great Custom Business Signs

Your clients deserve customized communication to hook them on your service or product. Having custom business signs is an appropriate means of communicating with your target customers. You need to understand your clients' mobility behavior and consumer preferences. This knowledge will help you to design signage messages. Here are four traits you should include in your business signage.


Color determines the communication effectiveness of digital signage. The colors you pick for signage background, text, and general design, will affect message delivery and reception. The choice should allow your message to be identified with ease. Invest in appropriate brightness and avoid dark colors on dark backgrounds. Additionally, do not use bright colors on bright backgrounds. Lastly, avoid colors that are assumed not to be official or business-friendly.

Graphics and design

A top-notch graphic design allows viewers to get the message at a single glance. However, it should be attractive to warrant a second glance. The messaging should be simplified and short. The custom storefront signs should create brand awareness in a precise manner.

The design and graphics should be in harmony with the type of business. If the organization focuses on a particular generation, the signage should reflect this reality. Work on the colors, text, and readability of the content at varying distances.


Light is an essential part of our daily lives. This importance is evident in digital signage spaces. Therefore, internal and external lighting quality and quantity matter. Light affects the visibility of your digital signs. Note that the glow of your signage depends on inner lighting. Consequently, do not focus excessively on external lighting.

When there is sunlight, LED lighting solutions are used for illumination. This provision reduces the effects of sunlight on your signage. There is an alternative of turning off this LED illumination at night using a light timer.

Location, environment, and material

The environment, location, and material used to make signage affect their effectiveness. Kindly be sensitive to the surrounding of your custom business signs. The surrounding should enhance the intended message. Secondly, the location you choose for your signage is critical. Study the traffic around your signage and its distance from potential viewers.

Another essential trait of business signage as you create your brand awareness is the material used in making the advertising tools. Use premium materials that will last longer. The quality of materials will affect your maintenance cost and output quality.