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Design, Color, and More: A Sign Blog


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Design, Color, and More: A Sign Blog

Businesses need signs from before they open until the day they close. At the beginning, you may need signs that advertise your business location such as arrows or lit up signs with your logo and store name. While owning your store, you may want signs that tell customers how to behave such as "don't bring ice cream into the shop" or "no shirt, no shoes, no service". You may want signs for special sales or for unique products, and you may even need signs for off-site marketing events such as trade shows. Then, at the end, you may need a sign that says "going out of business". Regardless of where you are in your business journey, this blog is designed to help you choose the best signs for your business.

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4 Positions For Effective Custom Digital Signs For Retail Stores

Digital signs have had a big impact on retail store advertisements. Unlike older print signs, they offer dynamic content in a mix of videos, graphics, text, and audio. Custom digital signs for retail stores give retail stores more leeway in crafting and presenting in-store promotions. You can rotate content as often as you want to best suit your marketing goals. For example, a restaurant can display the morning breakfast discount, then later display brunch, lunch, and dinner as the hours go. You can also run more messages on the same sign, which is more cost-efficient than print signs. However, the effectiveness of a digital sign depends on its positioning. Which are the best spots to place digital signs?

1. At Customer Service Counters

A digital sign at the customer service counter can make a difference between a returned product and a successful sale. The customer usually has a grievance when approaching the counter, for example, intending to return a malfunctioning product.

A digital sign at this spot will be beneficial in providing a distraction for the customers waiting in line. Also, it could show them alternatives or expound on features they hadn't yet discovered. 

2. In Customer Waiting Areas 

Custom digital signs for retail stores in customer waiting areas can provide information about the store. For example, it can show upcoming sales, seasonal products, and new products.

Another use for waiting areas is sending out reminders to customers awaiting an appointment with a staff member. The digital sign can keep them informed about the status of their appointment. 

3. At Product Display Counters

A product display counter is crucial for high turnover products or sales season. The display counter should be designed to highlight the merchandise, and a digital sign can help with that. 

You can include:

  1. Sale messages 

  2. Reminders of what is on sale 

  3. Short video clips on how to use products correctly or highlight key features 

  4. Celebrity endorsements 

4. On Interior Walls and Columns 

You can also place digital signs on the store's walls and hang them on columns. They can serve as a complementary display to the product or can be used to sell products. Furthermore, they can reach customers looking for something specific and might otherwise not engage with salespeople. 

Digital signs on the walls and columns help highlight different sections in the store, making it easier for customers to find products, and provoking curiosity for those browsing products. Also, they work well for enforcing impulsive purchase intent. 

Are you looking for solutions for vibrant and attractive promotions? Talk to a signage maker, such as A Precise Sign, about custom digital signs for retail stores that suit your needs.