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Design, Color, and More: A Sign Blog


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Design, Color, and More: A Sign Blog

Businesses need signs from before they open until the day they close. At the beginning, you may need signs that advertise your business location such as arrows or lit up signs with your logo and store name. While owning your store, you may want signs that tell customers how to behave such as "don't bring ice cream into the shop" or "no shirt, no shoes, no service". You may want signs for special sales or for unique products, and you may even need signs for off-site marketing events such as trade shows. Then, at the end, you may need a sign that says "going out of business". Regardless of where you are in your business journey, this blog is designed to help you choose the best signs for your business.

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Things To Consider When Choosing A New Sign For Your Business

The sign you choose for your business is vital. Often, it is the first thing people see when they arrive and helps your clients or customers find your shop, store, or offices. Working with a sign manufacturer to design your sign and choose the style is often the best way to ensure you are getting a sign built correctly and will be an effective tool for your business. 

Sign Designs

When you consider a new sign for your shop, the many different options available can be overwhelming. Still, a sign manufacturer can help you choose one that fits your business style, meets all the property owner's requirements if you lease your property, and will catch people's eye as they drive by the business. 

Sometimes a lighted sign is necessary, or you may need something that stands out among other shops in the area. The choices are vast, but professional sign manufacture can produce and install a sign that will meet your needs and get your name in front of potential clients or customers every day.

If you already have a design in mind, you can submit the design to the sign shop, but the sign manufacturer will often have an in-house designer available to help if you don't know what you need. The designer can take some ideas from you and create a sign specifically for your business, and because the designer knows the limits of the sign shop, they can create something that the shop can put together.

Lighted Signs

Many times, businesses require a sign with lights in it to stand out at night and during the day. Even if the company is closed at night, a sign that lights up can help advertise when you are not there. 

The sign manufacturer may have several options for lights inside your sign, so talk with the designer or rep you are working with for details. LEDs (light-emitting diodes) can be an excellent option because they can stay on all night without much electricity. The LEDs are available in many different colors, and they are durable so often do not need replacing for many years. 

Professional Installation

Once the sign manufacturer completes your new sign, they will install it on your building for you. The installer can remove any old sign that may be there, then prepare the structure for the new one. 

If the sign requires electricity, the installers will run the wires for it, or you can have a commercial electrician prepare the power connection before the new sign installation. While the style and design of the new sign can dictate the mounting method used, most commercial signs are mounted on the structure's surface. Surface mounting allows easy removal or updates down the road if the name of the business or the style of the sign you are using changes.