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Design, Color, and More: A Sign Blog


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Design, Color, and More: A Sign Blog

Businesses need signs from before they open until the day they close. At the beginning, you may need signs that advertise your business location such as arrows or lit up signs with your logo and store name. While owning your store, you may want signs that tell customers how to behave such as "don't bring ice cream into the shop" or "no shirt, no shoes, no service". You may want signs for special sales or for unique products, and you may even need signs for off-site marketing events such as trade shows. Then, at the end, you may need a sign that says "going out of business". Regardless of where you are in your business journey, this blog is designed to help you choose the best signs for your business.

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Three Organizations That Should Use Movable Letter Signs

Movable letter signs — signs that typically consist of a white background with a series of dark-colored letters that you can arrange to form different phrases — are advantageous for many organizations to consider. The big benefit of this type of sign is its versatility. With a few minutes of work, you can completely change your sign's message. Speak to a local sign company to learn about the various sizes and features of movable letter signs that are available to customers. If you oversee one of the following organizations, you may wish to consider buying this type of sign.

Farmer's Market

While individual vendors at a farmer's market may use different types of signage at their booths, the market itself should consider the merits of using a movable letter sign. You can position this sign at the edge of the market's property so that passing motorists can see it. During the market's off-season, you can customize the sign to let the community know when the market will open for the season. On a weekly basis, you can change the sign to provide details about what produce your vendors have available — for example, you could advertise strawberries, fresh corn, potatoes, and more.

Drive-In Theater

If you run a drive-in theater, one of the most important messages that you need to get out to the community is which movies you're playing and at what times. A movable letter sign is an ideal type of sign for this purpose, as you'll be able to change the sign's content as often as you need — similar to a marquee sign on a traditional movie theater. For example, if you have movies on Friday and Saturday nights, you can customize the sign early in the week to display the name of each movie, the showtimes, and the cost of admission.

Community Center

Community centers are valuable locations in any community, hosting a wide range of events throughout the year. These organizations use a variety of methods of publicizing their events, including social media and mailing lists. Signage outside of the center is also important, as people who don't use social media and aren't on the mailing list will be able to stay informed about the event calendar. You can use a movable letter sign to provide the names and dates of different upcoming events, whether it's a children's event, a fundraiser, or something else that local residents will care about.