When it comes to advertising your construction business, there are countless ways you can spread the word. Online methods can be great for reaching new markets, but some more traditional options can still be dependable marketing options. If you are hoping to increase your customer base, here are some simple methods you can use to promote your company.
Inexpensive Yard Signs
Cheap yard signs can be a great way to advertise while you are working on a project. Consider having signs printed that display your company's name in large lettering. You may also want to include information that indicates the current work is being proudly performed by your crew. People in the neighborhood and those simply passing by will see your signage, so they know who to contact when they are in need of construction services. You can also place these signs on any patches of grass in front of your construction office for an extra way to advertise.
Customized Vehicle Magnets
If your contractors drive their own vehicles to and from construction areas each day, you can use those cars and trucks to help advertise your business. Work with a local printing company to have large custom vehicle magnets created with your company name and logo. These magnets can be used on the trucks during working hours to help promote the business. These magnets can also give your contractors a more official look when they are working in residential areas. You may want to keep magnets on your personal vehicles at all times for extra advertising potential.
Unique Direct-Mail Coupons
While sending direct mail isn't a new advertising option, there are ways to make it more exciting and engaging. Consider a promotional giveaway you can mail to people who have reached out for quotes in the past. You can use the giveaways and coupons to help close those sales and bring in more business. Some options to consider might include mailing seed packets to residential customers who are new to the neighborhood or environmentally friendly coffee mugs for potential customers interested in bathroom remodels. Consider one target audience for each round of giveaways to create a more personalized touch. Be sure that the coupon you offer with the giveaway has a shorter expiration date to help create a sense of urgency. If your business is new to the area, think about a more generic promotional item you can use to reach out to a large potential customer base.