Design, Color, and More: A Sign Blog

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Design, Color, and More: A Sign Blog

Businesses need signs from before they open until the day they close. At the beginning, you may need signs that advertise your business location such as arrows or lit up signs with your logo and store name. While owning your store, you may want signs that tell customers how to behave such as "don't bring ice cream into the shop" or "no shirt, no shoes, no service". You may want signs for special sales or for unique products, and you may even need signs for off-site marketing events such as trade shows. Then, at the end, you may need a sign that says "going out of business". Regardless of where you are in your business journey, this blog is designed to help you choose the best signs for your business.


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Custom Signs For Your Launch Or Event

When you need a sign or banner to say something and you do not need one to last for years on the outside of your business, you might want to consider having a banner or temporary sign made. There are a lot of options as to what these are made from and the level of durability you will get from them. A temporary sign may be just the thing but if you are going to use it over and over again, there are also options for banners that will last many years.

Choosing A Material For Your Sign

Depending on how and where you will use your sign, the material you choose can be important. If you are handing the sign on the outside of a building or other location, a durable banner on heavy plastic sheeting might be best. If you are displaying it indoors, a corrugated poly board might be the best solution. Ask yourself how long does it need to last and will it survive in this situation out of the chosen material? The answers to that might have to come from the sign shop but it is a good place to start.

Working With A Sign Shop

The best place to start is with a local sign shop that can help you decide what you will need to make your sign work how and where you want it. Once you have the materials picked out, you can sit down with the graphic artist at the shop and explain what you want on the sign. They will make some samples or mockups for you to review and when you find one that you like, they can get the job rolling and make your sign or signs. Be as clear as possible about what you want on the sign but if there is something you do not want, make sure you relay that information as well.

Approval and Pickup

Once the sign shop has finished your signs, they will ask you to look them over and approve the job. The final approval is the last step before delivery in most cases so if there is anything that you don't like about the sign, speak up now. Once they are delivered, you are pretty much stuck with the signs as they are. You do not want to have signs that you are not happy with and since the signs are a good way for the business to advertise its product, they want you to be happy too. Check them over and don't be afraid to ask for a change if you think something does not work or looks off to you. They will let you know if it is possible to fix in the time frame you need.

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