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Design, Color, and More: A Sign Blog


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Design, Color, and More: A Sign Blog

Businesses need signs from before they open until the day they close. At the beginning, you may need signs that advertise your business location such as arrows or lit up signs with your logo and store name. While owning your store, you may want signs that tell customers how to behave such as "don't bring ice cream into the shop" or "no shirt, no shoes, no service". You may want signs for special sales or for unique products, and you may even need signs for off-site marketing events such as trade shows. Then, at the end, you may need a sign that says "going out of business". Regardless of where you are in your business journey, this blog is designed to help you choose the best signs for your business.

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Four Graphic Sign Considerations

Signage is vital for conventions and trade shows and is also essential for attention on busy streets and highways. You may be financially prepared to secure a graphic sign for your company, but without the right preparations and precautions, it could be unsightly and ineffective. These considerations should be discussed, analyzed, and acted on before you place your order with a sign printer.

Material 

At first, you might select a sign material that is only usable indoors, as you have no need for it elsewhere. However, bear in mind that the future could mean local outdoor markets and festivals or school team sponsorship nights in football fields. The material must hold up to sun, rain, and wind. Vinyl graphic signs, for instance, can be the most versatile and useful because of their durability and longevity. 

Color

The knowledge that colored ink is likely to bump up sign printing prices may give you pause. After all, do you really need anything other than black ink? Think of your own experiences as you walk around town or through convention halls. Which signs have ever caught your own eyes as you scan the many vendors and companies? Chances are, color is a major part of any exciting vinyl graphic sign that you remember. While you may not want to use a dozen colors, think carefully about which few colors speak best for your company and what you want to express about your business to others.

Font

There may be some fonts that you personally find attractive, but there is a general consensus about which type fonts are easiest for the eye to interpret. Before settling on a font, ask your print shop for feedback.

Employee Opinion

Your mockup should be shown to any managers and employees you can show it to. Sometimes the things you're trying to convey don't come across in the way you're meaning them to. Workers who understand your brand and know the products well will be able to converse knowledgeably about why a particular part of the sign works or needs adjustments. This can make the resulting sign even better.

Considering these elements will save you from a graphic sign that doesn't attract anyone. A print shop that regularly produces corporate signs should have additional details for you to think about and act on, so be open to working with them and listening to their suggestions so satisfaction is inevitable.

Contact a company like DeMars Signs for more information and assistance.