Design, Color, and More: A Sign Blog

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Design, Color, and More: A Sign Blog

Businesses need signs from before they open until the day they close. At the beginning, you may need signs that advertise your business location such as arrows or lit up signs with your logo and store name. While owning your store, you may want signs that tell customers how to behave such as "don't bring ice cream into the shop" or "no shirt, no shoes, no service". You may want signs for special sales or for unique products, and you may even need signs for off-site marketing events such as trade shows. Then, at the end, you may need a sign that says "going out of business". Regardless of where you are in your business journey, this blog is designed to help you choose the best signs for your business.


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Creating Compelling Signage For Your Trade Show Booth

Capturing the attention of attendees at a trade show can help you to build connections to benefit your brand. Part of attracting that attention is choosing the right signage. Use this guide to create compelling and unique signs to accent your trade show booth.

Overhead Hanging Signs

Overhead hanging signs create a focal point in your booth, and they can be seen from a distance throughout the exhibition area. This means that people curious about your brand can seek out your booth and explore everything you have to offer. These signs typically feature your brand's name and logo prominently on all sides, and they can be round, square, or a unique shape of your choosing. Be sure that the color and theme you choose for this sign coordinates with your other signage for a cohesive look and consistent branding message.

Digital Signage

Digital signage can make a big impact, and it allows you to tell more than just one story about your company. You can use monitors to create rotating signs, or you can order custom digital signs with unique shapes. For example, if your company manufactures smartphones, consider having a digital sign created that looks like a smartphone, and work with your design team to create an interactive display that lets people explore the different features your products have to offer. You can also get ambitious with your digital signing and create an entire digital sign wall on one side of your trade show booth.

Red Carpet Backdrops

Give your potential clients the VIP treatment by adding a red carpet backdrop to your booth. These backdrops are like those you might see celebrities having their pictures taken in front of at special events. Use your company's logo and name as a repeating pattern on the backdrop as branding, and roll out a red carpet in front to create a VIP look. Hire a professional photographer to take pictures of everyone who visits, and get permission from your visitors to share the images on your company's social media page. This helps you to continue to build buzz about your brand long after the trade show is over. You can even tag customers in the social media posts for a fun way to treat them like celebrities.

Don't be afraid to get creative with your signage. The more unique your ideas, the more you will stand out from your competition. Use these ideas as inspiration, and partner with your marketing team to find the right signage and branding for your trade show booth. Visit a site like for more help.